Method Essay

Case Problem 4 WORKFORCE SCHEDULING Davis Instruments has two manufacturing plants located in Atlanta, Georgia. Product demand varies considerably from month to month, causing Davis extreme difficulty in workforce scheduling. Recently Davis started hiring temporary workers supplied by WorkForce Unlimited, a company that specializes in providing temporary employees for firms in the greater Atlanta area. WorkForce Unlimited offered to provide temporary employees under three contract options that differ in terms of the length of employment and the cost. The three options are summarized: Option Length of Employment Cost 1 One month $2000 2 Two months $4800 3 Three months $7500 The longer contract periods are more expensive because WorkForce Unlimited experiences greater difficulty finding temporary workers who are willing to commit to longer work assignments. Over the next six months, Davis projects the following needs for additional employees: Month January February March April May June Employees Needed 10 23 19 26 20 14 Each month, Davis can hire as many temporary employees as needed under each of the three options. For instance, if Davis hires five employees in January under Option 2, WorkForce Unlimited will supply Davis with five temporary workers who will work two months: January and February. For these workers, Davis will have to pay 5($4800) _ $24,000. Because of some merger negotiations under way, Davis does not want to commit to any contractual obligations for temporary employees that extend beyond June. Davis’s quality control program requires each temporary employee to receive training at the time of hire. The training program is required even if the person worked for Davis Instruments in the past. Davis estimates that the cost of training is $875 each time a temporary employee is hired. Thus, if a temporary employee is hired for one month, Davis will incur a training cost of $875, but will incur no additional training cost if the employee is on a two- or three-month contract. Managerial Report Develop a model that can be used to determine the number of temporary employees Davis should hire each month under each contract plan in order to meet the projected needs at a minimum total cost. Include the following items in your report: 1. A schedule that shows the number of temporary employees that Davis should hire each month for each contract option. 2. A summary table that shows the number of temporary employees that Davis should hire under each contract option, the associated contract cost for each option, and the associated training cost for each option. Provide summary totals showing the total number of temporary employees hired, total contract costs, and total training costs. 3. If the cost to train each temporary employee could be reduced to $700 per month, what effect would this change have on the hiring plan? Explain. Discuss the implications that this effect on the hiring plan has for identifying methods for reducing training costs. How much of a reduction in training costs would be required to change the hiring plan based on a training cost of $875 per temporary employee? 4. Suppose that Davis hired 10 full-time employees at the beginning of January in order to satisfy part of the labor requirements over the next six months. If Davis can hire full-time employees for $16.50 per hour, including fringe benefits, what effect would it have on total labor and training costs over the six-month period as compared to hiring only temporary employees? Assume that full-time and temporary employees both work approximately 160 hours per month. Provide a recommendation regarding the decision to hire additional full-time employees.

Evaluate how school policies and procedures may be developed and communicated

In my setting policies and procedures are developed and communicated on an ongoing basis. Various teachers are responsible for individual policies based on their experience, training and knowledge. Each individual policy is available in the school office for reference via hard paper copy or electronically.If an issue arises that needs discussion which is not addressed by the school’s policies, a meeting will be scheduled were all interested parties will attend. At this meeting each attendee contributes ideas and initially a draft policy will hopefully be agreed. This draft policy will then be presented by the head teacher to the board of governors for their approval. If it is approved and falls within the domain of the national curriculum the new policy will have to be trained out to all the relevant staff and perhaps even parents and children.At my setting policies are monitored on an ongoing basis and are updated where necessary. Sometimes the local education authority may r equire a new policy to be introduced to the school. Again all existing staff may require training to ensure the new policy is communicated and implemented satisfactorily which may involve communication with others such as children, parents or other professional bodies. In my setting policies are communicated in a number ways.It can be written, for example classroom rules may be displayed on a poster and hung in a high profile area of the room. It can be verbal, for example the principal may present at the school assembly a topic of concern and what the school policy is for this concern. Letters and e mail, for example these can be posted to parents informing them of any new or change to current policy. This is often used when a written signed confirmation note is required back from the parents.To conclude the best way to inform all of school policy would be a one to one meeting between the head teacher and the relevant people. Unfortunately this would be highly impractical due to th e additional workload required and the time factor involved. Where the head teacher feels it would be of benefit to do a mass presentation to parents this is highly appropriate on a couple of occasions throughout the school year to gain parents attention but is important not to overdo it.

Bskyb Marketing Plan

BSKYB | MARKETING PLAN | | MATHEW KURIAN STUDENT ID – 4745251| EXECUTIVE SUMMARY The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it come s to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK.BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making mom entous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presented in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013)Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shif ting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted.This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well be nefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80).In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position.On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific market. The marke ting plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers.On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting.Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting.The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005).For getting done a thr iving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the tar geted markets geographically where the concentration will be small cities in UK. Marketing Mix StrategyThe strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky).Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector.For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning.So far as performance achi evement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practit ioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment.BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing effort s is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan.The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector.When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky).In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts & figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_201213. pdf [23rd March, 2013]

Unit 3 -IP- Samples Essay Example | Topics and Well Written Essays - 500 words

Unit 3 -IP- Samples - Essay Example In order to test whether the two variables have the same means, a two – sample, two – sided t – test must be performed. The two - tailed test is used because the concern is not whether some variable has a larger or lower mean, but whether the two means are different. As a result, the null hypothesis was established in equation (1) below, stating that the difference in means of the two samples is random. Since the sample sizes are relatively small, the t – test is used as the preferred test (Baltagi, 2008, p.31). The confidence interval is constructed in order to test this hypothesis. The confidence set with confidence level must be determined such that the true difference of the sample means is included in this set. What this implies is that the confidence set will include the true difference of population means with probability â€Å"at least † (Paolella, 2011, p. 13), as shown in equation (3) below: The confidence level chosen is 0.95, which implies that the corresponding confidence set will contain the true population mean difference with 95% probability (Paolella, 2011, p.13). The probability of rejecting the null hypothesis when it is true is as a result 5% (Baltagi, 2008, p.21). This error is denoted as type I error. The larger the confidence interval, the larger the probability that the null hypothesis will be accepted when it is in fact false (Baltagi, 2008, p.22). This error is denoted as type II error. A t – score must be calculated by subtracting the sample means and dividing by the square root of the adjusted population variances, which can be estimated through sample variances. There are in total degree of freedom (Neustadl, n.d.). The resulting t – value is  ± 2.009, which is also the critical region (Dawson, 2012;Ruud, 2000, p.224). The t – test can be seen in equation (4) below: The t – test is preferred because of the data dependence. Both variables have in common the type of

Religious Freedom, Secular Forum Essay Example | Topics and Well Written Essays - 250 words

Religious Freedom, Secular Forum - Essay Example For others, it demonstrated how the UK universities were willing to appease Islamists extremists so as not to offend the minority groups. The issue of gender segregation being the latest in a series of clashes has led to other questions including blasphemy, same sex marriages and other demands of a secular society. It also raises a question on what is really meant by religious freedom and the extent of tolerance that could be allowed in religion (Malik, 2014). In the modern secular society, religion no longer plays a part in political and intellectual disputes. Religious freedom today could therefore be defined as expressing freedoms and beliefs in a much broader way rather than a special kind of liberty (Malik, 2014). This is so long as one’s religious freedom does not cause harm to another individual. This indicates that there is a limit that cannot be crossed in the name of religious beliefs. In my point of view, the Muslim and other minority groups in the society should be allowed to carry on with their religious practices freely and without having to interfere with the rights of other religions. On the subject of gender isolation in public meetings, it should be allowed since it does not interfere with the other groups in the university. Furthermore, it does not interfere with the policies and practices of the university. Limits should however be defined to ensure order and consistency in the

African American Families Essay Example | Topics and Well Written Essays - 1000 words

African American Families - Essay Example This proposal will deal on how to address the problem drugs and substance abuse. In a 2012 study conducted by Substance Abuse and Mental Health Services Administration (SAMHSA), discovered that black people accounted for 43.2% of the people who used drugs in that year and makeup for nearly half of the population of the people who used drugs. Among the drugs used include marijuana which accounted for 18%, cocaine 3% stimulants 5%, and alcohol was ranked as the top most abused drug at 64%. While the national average for illicit drug use was 7.9% that of the black youths was 9.5% obviously higher than the national average, Marijuana use increased from 5.9% to 7.5% that is a worrying trend. This proposal will deal on building a rehabilitation center where victims of the drugs and substance abuse can be rehabilitated, taken care of until they are back on their feet. The rehab center will focus on carrying out several programs to help the victims. There will be age appropriate activities and programs for the affected youths and the members of their families who are indirectly affected. Enrichment programs- these programs will be carried out in order to support character development. These programs will focus on prevention measures, problem solving and critical and creative thinking. The prevention measures programs will be channeled towards, strengthening a persons refusal skills, conflict reduction and building on self-esteem. Adult education programs- this program will be open to both the parents of the affected young adults and the general public. It will focus on: lessons will be offered on parenting skills, conflict resolution, and also in how to cope with family members who are users. The general public will be taught on how to deal with the victims without stigmatization. Integrating of services- the rehabilitation center will be responsible for training the staff to identify people who deserve to be enrolled in the

SECURITY ISSUES IN DELIVERING INFRASTRUCTURE AS A SERVICE IN CLOUD Literature review - 1

SECURITY ISSUES IN DELIVERING INFRASTRUCTURE AS A SERVICE IN CLOUD COMPUTING AND BUSINESS - Literature review Example The theme of cloud computing is that all computational resources and assets are offered by the cloud service providers to the remote users all around the globe as a service. It does not require the users to have proper knowledge and proficiency in a particular domain or technology in order to manage the resources and user can access them through internet. Cloud computing is a fairly innovative computing model and has been prominent in the field of information technology over past years. The cloud computing model enables the subscribers to utilize the computing resources and assets in the time of need, without investing higher amount of money and frees them from the worries about the complication involved in adopting other options. Nevertheless the huge number of implementations that have gotten so much higher reputation among the community of IT are oriented towards a particular business and are commercial so it does not supports the users with complex and bigger requirements and rel atively little financial resources. (Vincenzo D. Cunsolo et al, 2010, Juan D. O sorio, 2012) Cloud computing that is a modern business paradigm, involves the provision of extraordinarily scalable computing assets as a service to individual subscribers or the organizations. Companies are now adopting a trend of replacing the older IT infrastructure by consuming the ‘Infrastructure as service’ model offered by cloud computing paradigm in order to get better scalability of computing resources and to make lesser operating cost. The fundamental business of an infrastructure as a service cloud is to set up an instance of virtual machines, on-demand, for agreed period of time. The specifications (e.g. total memory storage, required operating system, executables) of the virtual machines are decided in a agreement between the cloud service provider and the consumer and service is usually provided according to some measure of QoS(

Marketing practices in Kuwait vs. the USA Assignment

Marketing practices in Kuwait vs. the USA - Assignment Example consumers have developed favorable attitudes towards the United States and the Kuwaiti firms have many marketing ideologies that are prevalent in the United States. The United States takes marketing segmentation as a critical marketing element to determine the consumers who are likely to seek for their products and services. Segmentations exist in various aspects such as geographically, demographically, by culture, or in relation to the benefits, which are demanded by customers. Kuwait also has segmented its market to reach the most desirable consumers. These segmentation strategies ensure that future promotions and integrated communication are available between the two countries. Kuwait simplifies the process of determining how to effectively promote a product while taking into consideration the consumers values, attitude and lifestyle. Psychographics seem to be of high relevance in the United States market as evident in the fast food chain. Positioning of a product is an important aspect for Kuwait and USA marketing strategies in order to gain competitive advantages and ensure higher revenue growth in sales of products and services. Both Kuwait and USA have taken advantage of the digital marketing activities in order to effectively promote their products and services particularly brand promotion. The advantage of doing this is that fact that it reduces dependency on external agents and allow the firms to market directly to the consumers of their goods and services at much less market based expenditures. The USA and Kuwait have formed platforms for common marketing practices in order to seek ways of justifying the quality of products as a means of expressing the benefits of the products to the consumers and the ethical stance associated with the brand and the businesses. The marketers from both the nations realize the importance of adding certification to their products and services as an illustration of compliance to the social expectations and inspections

Mentoring Assignment Example | Topics and Well Written Essays - 250 words

Mentoring - Assignment Example One of the most important ways to integrate with one’s audience or with other shareholders is seeking to hone the skills of intimacy with those that one integrates with. However, as with many skills, the ability to increase one’s ability within this area requires practice and dedication in order to effect. However, one can easily estimate the one of the prime determinants towards affecting a positive effect on intimacy with respect to one’s audience is seeking to integrate an understanding and level of empathy with the particular approach. As such, the best way to coach an increase in this ability would be to seek to increase an increase in the relationship development that the speaker and/or teacher has with regards to the students (Yildiz, 2013). Although one might argue that â€Å"intimacy† in speaking is not something that can be learned to such a great degree and is either something that is innately gifted, learning how to speak with a level of ease and comfort can be learned as one develops more appropriate and effective relational skills with regards to how they can appreciate and interact with their audience. Without such a level of appreciation, coaching on such a topic would be utterly fruitless. However, due to the fact that the teacher must first realize that they stand to improve within the given area prior to any changes or remedial help being given or integrated, it is incumbent upon the reader to realize that cooperation from all members within the process is required in order to effect a positive change.

Analysis of balance sheet and income statement Essay

Analysis of balance sheet and income statement - Essay Example The company focuses their services on the following four markets: clean energy, oil and gas, environment and infrastructure and mining (Annual report: AMEC plc 2013, pp. 1-8). On a similar note, Carillion plc is headquartered in Wolverhampton, United Kingdom. The company was founded in 1999. Carillion plc offers services on management in the following fields: efficient energy, buildings and infrastructure, project management and facility management. Carillion plc operates in the following business segments: construction services, support services, Middle East construction services and support services (Annual report: Carillion plc 2013, pp. 1-6). The key item considered in the analysis of the income statement is the revenue. Concerning AMEC plc, the revenue levels in the year 2012 and 2013 were  £ 4,088 million and  £ 3,974 million respectively. The company’s revenue decreased by 2.789% between the periods (Annual report: AMEC plc 2013, pp. 94). Comparatively, the revenue levels for Carillion plc for the same period were  £ 4,402.8 million and 4,080.9 million. The company’s revenue decreased by 7.311% between the two periods. Based on the analysis, Carillion plc’s revenue level were higher than that of AMEC plc, during the two years (Annual report: Carillion plc 2013, pp. 76). The analysis of the statement of financial position covers the total assets. Concerning AMEC plc, the total assets in 2012 and 2013 were worth  £ 2,518 million and  £ 2,384 million respectively. The company’s total assets decreased by 5.322% between the two years (Annual report: AMEC plc 2013, pp. 96). Comparativel y, the total assets for Carillion plc during the same period were worth  £ 3,862.4 million and  £ 3,639.9 million respectively. The company’s total assets decreased by 5.761% between the two years (Annual report: Carillion plc 2013, pp. 79). Based on the analysis,

Media plan for Nescafe in the United Kingdom Essay

Media plan for Nescafe in the United Kingdom - Essay Example First, the company’s promotional message will be explored to establish the quality of content in Nescafà ©Ã¢â‚¬â„¢s advertising campaign. Second, each identified advertising medium will specify how the advertisements will be implemented. Lastly, the cost of implementation and challenges to the campaign will be discussed as an overview of the plan. As currently stated on their website, Nescafà © UK is launching a worldwide campaign to promote responsible farming, production, and consumption. In this effect, Nescafà © wants to push the message of not only providing the best coffee in a cup, but also to â€Å"go beyond the cup†. With this, it is important that the message for the campaign will focus on this particularly tagline to show the uniformity in concept of the entire campaign message. As such, the theme, â€Å"go beyond the cup†, should represent these three areas which Nescafà © currently puts its focus on. Mixed media advertising means equally utilizing both the traditional and modern media for product promotion. With today’s technology-driven society, Nescafà ©Ã¢â‚¬â„¢s mixed media plan will include the use of internet in targeting young consumers (aged 18 - 45 years old) who mostly subscribe to modern forms of communication. On the other hand, Nescafà © will also continue placing advertisements to radio, print, and television because it recognizes the fact that these traditional forms of media, given their significance in advertising, will become more effective if it is integrated by the new media. Advertisements in print, radio, and television remain a competitive form of product promotion because it gives lasting impression to consumers and establishes a stronger brand identity. Because of this, Nescafà © will showcase in TV, print, and radio advertisements in major broadcast networks in the UK. First, Nescafà © will tap two television companies, ITV2 and SKY1, to showcase the advertisements of the company. These TV networks contain

Violence in Society Essay Example for Free

Violence in Society Essay Every evening we turn on the news only to see that mankind has developed new and inventive ways of killing each other. Violence has become commonplace in many areas throughout the world. However there is still hope that one day mankind will learn to live together in peace. Violence is caused by a combination of genetics, fear, ignorance, emotional outburst, and prejudice. Most of these causes can be cured by education. However the capacity for violence may always be hard wired into our genes. (www. Yale. du) By educating people as to what causes violence and how to effectively deal with the emotions that lead to violence, I believe that we can eliminate approximately 90% of the violence in the world. However, I do not feel that mankind will ever completely remove violence from society due to the fact that violence is integrated into our genetic structure. Before we can stop violence in our society we must first learn to take responsibility for our actions and for our children. Today we are having children at a younger age than ever before. When children are born to parents who have not reached the emotional maturity necessary to properly raise children then mistakes are made and the proper values are not taught correctly or at all. This problem can be resolved for the most part by teaching our children the consequences of their actions. For example, we need to teach our children that as much fun as sex can be, sex has some very real consequences. These consequences can only be handled correctly be those people who have had the life experience and have the emotional maturity to know how to properly deal with these consequences. Adolescence is a difficult time for most young people, a time of confusion and unstable emotions. The added pressure of parenthood on top of the normal pressure of adolescence is almost unbearable of some young parents. (kidshealth. org) Today’s children are surrounded by images of violence in the media. Parents should take responsibility for what their children of are exposed to. Kidshealth. org offers A Parent’s Guide to Surviving Adolescence which says, â€Å"Television shows, magazines and books, the Internet kids have access to tons of information. Be aware of what your child is watching and reading. Know what your child is learning from the media so you can explain whats being said or clear up mistakes. † By knowing what your child is watching parents can prevent their children from making the assumption that violence is the correct way to handle a situation. Besides taking responsibility for our children we also have to learn to take responsibility for our own actions. People today have a tendency to rationalize whatever action that they feel will benefit them personally. For example, there have been reports in the news about people who have been killed over little more than the change in their pockets. A need for wealth and power can lead some people to rationalize the murder of another person if it would benefit them in some way. In The United States people have been increasingly asking the government to regulate several aspects of our lives, including everything from which video games are allowed to be sold to telling us what our children should be allowed to watch. I am not against a rating system for movies, however I do feel that this rating system should be used only as a guide and the parents should be ultimately be responsible for which television shows or movies that children are allowed to watch. We should be responsible for our own actions. We should not rely on the government or anyone else to tell us how to behave. Millions of years ago when mankind first appeared on this planet we developed the â€Å"fight or flight† response to danger. This response is instinct and takes place on a subconscious level. The â€Å"fight or flight† response was developed to help keep us alive. When faced with danger such as a predator this instinct helps us to determine quickly if we should run for safety or stand our ground and fight. Over time as mankind has evolved and learned to develop the technological marvels we are so accustomed to today this instinct has become almost obsolete. The average person today lives in a well constructed home not a cave or teepee. We have learned to avoid danger in almost every aspect of our lives. There are many ways that we have learned to protect ourselves, from safety equipment to the warning labels on the side of an over the counter medication package. All of these safety measures that have become a part of our everyday lives have all but eliminated the need for the â€Å"fight or flight† response. Although we have virtually eliminated the need for this instinct we have not learned to deal with the emotional impact that fear has on us. This can lead to people making rash and unreasonable decisions during the times that this instinct is in effect. By educating people from a young age about the â€Å"fight or flight† response and the strong emotions that it produces we can learn to control our fear and to have more control over our actions during these times of heightened emotion. Religion has been used to justify violence in places like the Middle East, where people have been killing each other for generations simply because they do not agree with the others religion. There have been several religious conflicts over areas where important religious events have taken place. Anger over another religious group claiming these holy lands have lead to generations of fear and hatred between these religious groups. By educating the children of these religious groups to be tolerant of religions and cultures these groups can learn to compromise, and find nonviolent solutions to these problems. Have you ever been so angry that you wanted to hurt someone? Emotional outbursts are also sometimes used to justify violence. Anger, jealousy, even greed have been known to be motivating factors in violent crimes. Being human we have powerful emotions that can overwhelm us if we do not know how to properly control them. At one point or another we have all felt justified in hurting another person, either through anger, jealousy, fear, or any one of dozens of emotions. At least part of, the key to controlling these emotions is realizing that there is no shame in feeling these emotions. It is only how we choose to act on these emotions that can be wrong. By giving in to emotion and choosing to injure another person we only continue the cycle of violence. Methods such as meditation, counting to ten, and just simply talking to someone can be used to control anger. Fear can usually be resolved through education. A fear of snakes for example can usually be overcome by learning about snakes and how to handle them. Greed is more difficult to control. The desire for wealth and power can lead people to do things that most people would never dream of doing. However, by teaching our children to value life and the lives of others over wealth and material possessions we should be able to all but eliminate greed from our society. Another factor that can lead to violence is stereotypes. Stereotypes are dangerous because they can lead to fear and prejudice. Humans have a tendency to fear that which we don’t understand. Generalized assumptions about a group of people can only lead to unreasonable fear of that group which in turn can lead to violence against that group of people. For example, if I said that all black people believe that all white people are ignorant rednecks, that would be a stereotype, and may result in some white people being angry with black people for thinking that all white people are ignorant rednecks, even though most black people do not actually believe that all white people are all ignorant rednecks. By educating our children in how to deal with emotions such as anger, hate, and prejudice we can make great strides in eliminating violence from our society. (Anger management violence in society) Children in today’s society are constantly struggling with emotions that they have no idea how to deal with properly. Sometimes when overwhelmed by emotions that they do not understand these children lash out violently. When parents help their children to learn how to properly handle their emotions, children are far less likely to react violently to these emotions. Violence is caused by many factors. Although we may never fully eliminate violence from our society, by educating ourselves about these factors we can greatly reduce the amount of violence in our society. Violence is â€Å"wired† into our genes, but, we can learn to use good judgment to help us overcome the outdated responses we have developed as we have evolved. The best defense against the many factors that cause violence is education.

Outdoor Advertising Using The Aida Model Media Essay

Outdoor Advertising Using The Aida Model Media Essay When using the AIDA model to explain the reasons behind the proliferation of outdoor advertising, among Awareness-Interest-Desire-Action, it is clear that an outdoor ad on billboards, e-displays serves to generate any or all among Awareness-Interest-Desire. Global or local? Globalization has of late become ubiquitous with most people viewing it as a panacea for all ills ailing future world economic development, a process that is in itself inevitable and irreversible. It can also be considered an economic phenomenon, involving integration of economic systems through growth in international trade, investment and capital flows. In his popular book,  The World is Flat: A Brief History of the Twenty-first Century,   Thomas L. Friedman writes that the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. What Friedman really means by  flat  is connected. The rapid and sustained consolidation of media properties over the last decade, particularly within the outdoor segment, is leading toward simplified buying for advertisers across multi-media platforms. An infusion of capital into the outdoor industry has fostered the propagation of vital marketing studies, pioneered the research development of new outdoor formats and has encouraged savvy entrepreneurs to explore new approaches to the worlds oldest medium. Multi-national media companies are investing serious dollars into the outdoor industry and the investments are beginning to pay off in spades with improved infrastructure and expanded services for advertisers. The outdoor advertising industry has been among the  first media channels to successfully craft a global footprint to connect people with concepts. The far-reaching conductivity of companies like Clear Channel, JCDecaux, and Viacom is evident. But, the flattening of the outdoor medium worldwide has even broader implications as global buying groups emerge, consistent measurement systems and standards are developed, and common cultural brands become a part of everyday life. At the 2005 AAAA Media Conference in New Orleans, David Verklin, the Chairman of Carat North America, suggested that outdoor will be the first globally bought and sold medium. His prediction has been proven true with WPPs Kinetic business unit emerging as the first global outdoor buying group, matching the international scope of outdoor operators already consolidated. The fusion of both global outdoor buying and selling units requires common currencies of evaluation and consistent business standards. Industry leaders from around the world are searching for the best approaches for developing a measurement currency for the global outdoor industry. The annual WAM (Worldwide Audience Measurement) research conference provides an excellent opportunity to learn about the enormous strides being made in outdoor measurement. The meeting also underscores the critical need for the development of consistent systems worldwide. The ability to execute global outdoor campaigns will necessitate a widespread business language. Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression. Outdoor is less encumbered with the translation of languages, compared to television and radio which rely heavily on verbal communications or print which requires written translation. Its often said a picture is worth a thousand words. It can also be said that the Coca-Cola brand is elegant on any billboard, in any country. While the notion of a truly global industry is intriguing, the intrinsic local nature of the outdoor business is inescapable. Anyone who has visited Tokyo or Hong Kong, Zurich or Buenos Aires, New York or San Francisco will attest to the fact that every market has unique geographic and demographic characteristics. The composition of outdoor plants found in those places is as different and diverse as snowflakes. The challenge for the outdoor industry is to think globally, but act locally. Most evolutionary changes occur slowly over many years, so its almost impossible to see these changes coming. But in the evolving arena of global outdoor advertising, changes are coming swiftly. Upgraded infrastructure and the innovation of new outdoor formats is changing the industry before our eyes. Many global outdoor companies have begun investing heavily in the development of high-style products and hi-tech display technologies leading to completely integrated product packages across countries and continents. Likewise, cities are partnering with outdoor companies to incorporate impressive outdoor districts into massive reclamation and urban renewal projects, such as the Hollywood and Highland project in Southern California or similar projects in Asia Media fragmentation has had a profound impact on the way media is consumed in the United States and the fallout will undoubtedly reach its distant shores in the years-ahead. Over the last twenty year the proliferation of new television and cable options, radio stations, magazine titles and the birth of the Internet has permanently reshaped the US media landscape. Include the development of on-demand technology, and the mounting challenges faced by advertisers trying to reach their audiences, becomes crystal clear. There are too many media choices. Outdoor offers a means to cut through the clutter of daily life by reinforcing messages that intercept consumers consistently throughout the course of daily routines. Outdoor impacts time-stressed consumers with targeted reach, frequency and continuity when other media struggle for an audience. Outdoor reaches beyond the front door of homes to provide a constant reminder that a brand is a good choice when consumers are mobile and most receptive to advertising messages. From roadside signs that spackled the American highways at the dawn of the automobile revolution, to the promise of hi-tech channels of communications, the outdoor industry has continued to evolve over more than a century. The commitment that the outdoor business offers advertisers is now and has always been powerful presence in a marketplace. The times may change and the methods employed to reach consumers may evolve, but the fundamental principles of outdoor advertising remain the same: a simple idea can cut through the clutter and deliver a message that is powerful and relevant. That is the sustaining power of outdoor advertising and why outdoor is the global medium of the 21st century. Literature review Among the various articles that have been written on the subject, While studying the brand recognition when encountering a billboard, it was found that clear branding and new product information improved brand recognition, whereas large amounts of text, pictures of people, lengthy and large headlines, information cues, humour and images of women all delayed brand recognition (Meurs Aristoff, 2009). The difficulty of reaching out to people through other media, improvements in high resolution digital printing and emergence of electronic display units have contributed to an increase in the popularity of billboards, which has been accentuated by the availability of portable devices to measure billboard exposure (Lupez-Pumarejo Bassell, 2009). While suggesting that outdoor advertising did impact sales, it was emphasized that further research is warranted to conclusively establish a relationship between them (Woodside, 1990). A study on the sales response to outdoor advertising revealed that temporal, spatial and promotional effects were significant, and that outdoor media had spatial effectiveness when used as part of a multimedia campaign (Bhargava Donthu, 1999). In another study these authors have proposed that factors such as length of approach, angle of structure, speed of travel all constitute part of the visibility rating of a billboard. Advertisers aim to maximize this rating, and are heavily investing into it as the cost of this media is low, but the retention is comparable to other media (Donthu, Cherian, Bhargava, 1993).

Climate Change Impacts On Water Resources Environmental Sciences Essay

Climate Change Impacts On Water Resources Environmental Sciences Essay Scientific records and projections prove the elevated risk of vulnerable freshwater resources being harshly impacted by climate change, with considerable resulting effects, especially for Small Islands Developing States (SIDS) like Mauritius. Adaptation measures to respond to those climatic impacts on water would require an integrated water resources management which includes obtaining the perception of the societys understanding of the issue. This paper aims at analysing the perception of a category of the Mauritian society, namely the working personnel, with regard to awareness as well as understanding of climate change and its impacts on water resources. The results of the study show that the educational level of respondents has an impact on both their awareness and understanding of climate change and the negative effects it has on our water resources. Those findings can be of help to policy-makers engaged in the effective selection and implementation of realistic and targeted wat er-related adaptation measures all throughout the island. Keywords: Climate Change Impacts, Adaptation, Water Resources, Small Islands Developing States, Public Perception, Educational Level. Introduction Climate Change, its Impacts and the Global Response Climate change is viewed by natural scientists as perhaps the preeminent environmental risk confronting the world in the 21st century (Leiserowitz, 2007) and the most debated environmental issue in the political ecology field in the last two decades (Whitanage, et al., 2009). The key source of global warming is generally viewed as being an accumulation of carbon dioxide in the atmosphere, with resulting greenhouse effect (Yadollahie, 2010). There is much scientific proof of occurrence of considerable global warming, and recent warming, which has already brought alterations in the earths climate, can be attributed to human activities, according to the Royal Society (2005). The undeniable responsibility of human activities in this matter has since 1992 been expressed by the United Nation Framework Convention on Climate Change (UNFCCC) when defining climate change as a change of climate which is attributed directly or indirectly to human activity that alters the composition of the globa l atmosphere and which is in addition to natural climate variability observed over comparable time periods (UNFCCC, 1992). This analysis is supported by Rosenzweig, et al., (2007) who claim that the consistency of observed significant changes in physical and biological systems and observed significant warming across the globe very likely cannot be explained entirely by natural variability or other confounding non-climate factors. The Royal Society (2005) emphasizes that though projected climate changes will generate both favourable and adverse effects in various sectors ranging from agriculture to human health, larger and faster the changes in climate, the more likely it is that adverse effects will dominate. Along the same line, the Intergovernmental Panel on Climate Change (IPCC) provides scientific evidence of strong effects of recent climate change on many aspects of both natural and managed systems, with consequent changes in several areas including coastal zones (Rosenzweig, et al., 2007). The IPCC (2007) further explains that projected changes will be in climate variables such as precipitation, temperature, sea level and concentrations of atmospheric carbon dioxide and emphasizes that impacts of those changes would be felt mainly on coastal systems and low-lying areas, health, freshwater resources and their management, ecosystems, industry, settlement and society, food, fibre and forest products (IPCC. , 2007). Signed in 1992 by virtually all nations of the world as a response to the issue that increase the levels of greenhouse gases are being caused by human activities, the UNFCCC treaty is referred to as being the first agreement to address climate change, with commitments to establish national action plans for voluntary reduction of greenhouse gas emissions to agreed levels, as a start to global warming mitigation (Fletcher and Parker, 2007). Due to the fact that several countries were not being able to reduce their gas emissions, the parties to the UNFCCC treaty moved from voluntary measures to the Kyoto protocol, which establishes legally binding, mandatory emissions reductions (Fletcher Parker, 2007), relevant to 38 developed countries listed in the protocol as Annex 1. The Kyoto protocol, which has been agreed to towards the end of 1997 and has entered into force in February 2005, has been signed and ratified by 187 nations as at November 2009 (UNFCCC, 2009), including more than six ty percent of the developed countries listed at its Annex 1. Those developed countries that have ratified the treaty are bound to implement national measures to lessen their greenhouse gas emissions in addition to making use of three market-based mechanisms introduced in the Kyoto protocol, namely, International Emissions Trading, the Clean Development Mechanism, and Joint Implementation (Bashmakov, et al., 2001). International Emissions Trading implies that signatory Annex 1 countries can trade part of agreed emission quotas among themselves, while in the Clean Development Mechanism, Annex 1 countries can help develop reduced emissions projects within Non Annex 1 countries, explicitly developing countries, to help them attain sustainable development and in return, the helping countries beneficiate from the so generated certified emission reductions. With regard to Joint Implementation, Annex I countries can help to implement reduced emissions project in another Annex I country and thus receive emission reduction units, which can be used by the investor countries to attain the required limitation of emissions (Bashmakov, et al.2001). The Kyoto protocol is seen as a political and a technical failure as well as a symbolically important expression of concern about climate change (Prins and Rayner, 2008), and since the Kyoto Protocol regime expires in 2012, there might be in their point of view only a slender window of opportunity to radically rethink our objectives and operations (Prins Rayner, 2007). Further to the end of the commitment period of the Kyoto Protocol, the latest Conference of Parties (COP) to the UNFCCC held in Copenhagen, Denmark in December 2009, included on its agenda a discussion on an international climate agreement, with the Copenhagen Accord as outcome. Though consensus has not been reached at that Copenhagen Summit or COP15, with the Accord being finally not adopted, it is believed that only the future will tell whether that Accord would evolve into a subsequent agreement or arrangement that is sufficiently robust to motivate meaningful action on climate change (Stavins Stowe, 2010). The ab ove cited view is nevertheless not shared by Yadollahie (2010) as he deems the result of the Copenhagen Summit to be disappointing, believing that no significant step has been made, and considers that the whole world now looks forward to the new COP to be held in Mexico at the end of 2010. Impacts of Climate Change on Water Resources There are a good deal of scientific records and climate projections to prove the elevated risk of vulnerable water resources being harshly impacted by climate change, with considerable resulting effects. The researchers of the Intergovernmental Panel on Climate Change (IPCC) go further stating that the negative impacts, such as salinisation of coastal aquifers, droughts and floods affecting water quality and exacerbating water pollution, are expected to outweigh the benefits (Bates, et al., 2008). The Need for Adaptation To fight climate change, the UNFCCC (1992) recommends mitigation, with measures to lessen human activities that generate green house gases, and adaptation, which tries to reduce vulnerability to impacts of climate change. Mitigation only is insufficient and thus adaptation is essential given that even if action is being taken now to considerably reduce greenhouse gases, the climate system generally reacts slowly to changes in greenhouse gas concentrations, with further changes in climate being consequently unavoidable (Royalsociety.org, 2005). Stavins and Stowe (2010) highlight the introduction in the Copenhagen Accord of the necessity for developed countries to provide financial and other resources to support adaptation actions in least developed countries, including small islands. Concerning adaptation in regard to the water resources, an integrated water resources management, though still in its early years, is recommended by Bates et al.(2008) as a tool in seeking adaptation measures, subject to reshaping planning processes and the inclusion of the societys views as some of the strategies to ensure implementation success. Climate Change and SIDS Small island developing States (SIDS), of which Mauritius is a member, have numerous problems and specific characteristics that increase their vulnerability, resulting in a situation where adverse effects of climate change and sea-level rise represent the most immediate threats regarding sustainable development (UNDP, 2009). Mauritius is about to experience substantial economic loss, humanitarian stresses and environmental degradation due to climate change impacts such as sea-level rise, increasing temperatures, an increase in the intensity of tropical cyclones and increasingly variable rainfall (UNDP, n.d.) with important sectors most likely to be affected by climate change impacts being coastal resources, agriculture, water resources, fisheries, health, biodiversity, land-use change and forestry. Bates, et al (2008) further observe that under most climate change scenarios, water resources in small islands are likely to be seriously compromised. As a reaction to this critical situation which SIDS are facing, a number of adaptation projects are being implemented, the main one being the National adaptation programmes of action (NAPAs) executed by UN agencies (Graham, 2007).There are also other projects supported by financial institutions and other development assistance agencies. Adaptation costs are very high and are financed for instance by the Global Environment Facility (GEF) Trust Fund, which is recognized by the UNFCCC (2005) as being One of the principal channels of support for small island developing States (SIDS) in the area of climate change. Some more sources of funding are the Special Climate Change Fund (SCCF) whereby Adaptation activities to address the adverse effects of climate change have top priority for funding, the Least Developed Countries Fund (LDCF), and The Adaptation Fund under the Kyoto Protocol, for financing adaptation projects in developing countries that are Parties to the Kyoto Protocol (Graham, 2007). Numerous SIDS have already submitted their NAPA documents to the UNFCCC, wherein the water resources sector is of major importance. Those NAPA documents propose adaptation measures as follows: Improve water harnessing, collection and storage infrastructures by building reservoirs and dams, encouraging use of individual water-saving devices and promoting safe rainwater harvesting through ground catchment and roof catchment systems, Elaboration of decentralized management plans on water production and distribution infrastructures, Elaboration and implementation of legislation and regulation, Design and construction of suitable sewage treatment and disposal systems to safeguard water resources, Establishing modeling maps and an information and monitoring system on water resources, Institutionalization of management system, with the purpose of putting in practice the national politics of the water resources, Reducing leakage in supply systems, Carrying out participatory research on the knowledge of traditional practices of adaptation to the variations of the water cycle. The above list of measures extracted from the UNFCCC database (UNFCCC, 2010a, b, c, d) can be used as a model for proposals of adaptation measures in Mauritius. Regardless of the broad range of adaptation options that could be successfully implemented in the SIDS, some fundamental constraints, categorized by the UNFCCC (2005) in three groups, limit the choices of options and their implementation. These constraints are specifically: insufficient data or information and technical capacity for well-timed and successful adaptation planning, as a starting point for the design of adaptation policies, strategies and programmes; the weakness of current institutions which have to be strengthened for effective implementation of adaptation measures; and insufficient financial resources which will necessitate international assistance with regard to research on less costly adaptation measures (UNFCCC, 2005). Maladaptation, caused by governments underestimating, overestimating or mis-estimating the climate impact (Graham, 2007), is also interpreted as a factor delaying the adaptation process. Climate change, adaptation, and water resources management in Mauritius In Mauritius, the Ministry of Energy and Public Utilities is responsible for implementation of water resources policies, and other organisations operating in the water sector are the Water Resources Unit, the Central Water Authority, the Irrigation Authority and the Waste Water Management Authority, each of them having specific responsibilities defined by existing Mauritian laws regarding water resources (Proag, 2006). The impacts of climate change are already being felt in the island, as evidenced by the recent National Assessment Report prepared by the Ministry of Environment and Sustainable Development when it reveals that meteorological records clearly indicate the increase of average temperatures, rising sea levels, intermittent heavy rainfall causing flash floods and climate variability that deviate from past patterns. (ROM, 2010). Mauritian water resources are vulnerable to climate change impacts, whereby one example is the risk run by boreholes situated near the Mauritian coasts of being contaminated by saltwater intrusion (UNFCCC, 2005). In line with the pledge of the Mauritian Government in its 2010-2015 programme (2010) regarding climate change, the UNDP is currently implementing a two year project under the Africa Adaptation Program (AAP), aiming at integrating and mainstreaming climate change adaptation into the institutional framework, development policy, strategies and plans of the island. An output of the project is the implementation of climate-resilient policies and measures in priority sectors, inclusive of the water sector (UNDP, n.d.). Accordingly, a working group under the chairmanship of the Water Resources Unit has been set up at the level of the Ministry of Environment and Sustainable Development, to look into the issue and come up with appropriate policies and measures that integrate climate change adaptation. The Maurice Ile Durable (MID) concept, a national project for sustainable development, also recognizes the negative impact of climate change on our water resources and recommends that the MID i nitiative should serve to increase the preparedness of Mauritius to adapt to climate change as far as possible (UNDP, 2009). Since 2005, several assessments have been conducted to identify appropriate climate change adaptation and mitigation measures which are currently being implemented or in the pipeline (ROM, 2010). The report lists concrete climate related actions that have been or are being taken in the field of : enhancement of climate change and sea level rise monitoring; reduction of GHG emissions through energy efficiency and conservation as well as renewable energy investments; and adaptation projects in the following sectors: Agricultural sector, Commissioning of Midlands Dam for irrigation of the northern plains. Cultivation of drought resistant cultivars and trash blanketing of sugarcane fields. Investment in hydroponics, protected cultures. Improved livestock housing. Coastal zone; Land use change and forestry; and Water resources sector: a. An integrated plan for water resources development up to year 2040 has been prepared. b. Surface water storage has been increased and new projects in pipeline include construction of dams at Bagatelle and Rivià ¨re des Anguilles. c. Existing storage dams and feeder/irrigation canals have been rehabilitated to minimize seepage losses. d. Capacity of potable water treatment plants has been extended. Ongoing public awareness campaigns on water saving. The report also highlights the emphasis that the Mauritian Government has laid on sensitization and awareness raising of the general public, through holding of regular sensitization and awareness campaigns for various target groups , as well as the publication of resource materials and broadcasting of regular programmes on television and radio. Apart from the State, non-governmental projects are also carried out, such as one project funded by GEF Small Grants Programme for period 2005-2006 and carried out by Environmental Protection Conservation Organisation (EPCO) in coastal villages, with the aim of raising awareness about climate change science and working with local community to understand the impact of climate change, to identify vulnerability, prepare and implement adaptation plan (GEF, 2006). The implementation of the above project included a vulnerability assessment exercise in four coastal villages whereby water scarcity was identified as a key element affecting livelihood (World Water Forum, [WWF], 2009). Another aim of the project was to secure better quality and quantity of water in these villages, through education and training, awareness and preparedness as well as community-participation (WWF, 2009).One of the several findings of the project is that the public should be encouraged to change lifestyle so as t o minimize utilization of water (WWF, 2009). Public perception as a tool for effective implementation of adaptation measures Understanding public perception is a key element in raising awareness and motivating behavioral changes in the population (Breton, et al., 2008). Lorenzoni and Pidgeon (2006, cited in Sola, et al., 2008), further insist on the fact that To ignore the values and attitudes of the public when deciding on the management of climate risk may lead to problematic situations. Globally, the study of public perception on climate change is of major importance nowadays. International studies mention that majorities believe that the worlds climate is changing (Poortinga, et al., 2006) and citizens concern for climate change is growing (Leiserowitz, 2007). A study of public perceptions on climate change and adaptation in Sri Lanka even concludes that keeping local communities out of climate business will create unnecessary damage (Whitanage, et al., 2009). At local level, some studies have been carried out involving public perception in the water resources sector. Focusing on the perception of Mauritians towards domestic water as a product of consumption, Sowdagur (2006) finds that a great majority of Mauritians are not willing to pay more and thus recommends that this fact be considered when deciding on water tariff policies. The study carried out by Madhoo (2006) estimates the budgetary impact of higher willingness to pay for residential water and demonstrates that as long as lower prices are allocated to low income groups, it would be politically feasible to charge higher prices, while in his works on awareness of water distribution costs, Proag (2007) concludes that not knowing the basic factors involved in producing and distributing water leads to people having a wrong perception about its cost and value. The role of education in climate change awareness and understanding With regard to environmental education, Potter (2010) believes that it is a critical tool for engaging the public, especially with the recent and strong focus on global warming and climate change. He thus suggests that new and more systemic environmental education legislation might be considered, together with substantive increases in funding for national-level grants, educator training, and research initiatives and broadening the scope of strategic-level conversations to include sectors beyond the education community. A study carried out at the Rice University in USA recommends that although the subject of climate change is cared for by schools solely in classrooms and in a passive manner without related project work, discussions of solutions should be integrated with the science, to provide a broader picture and to prevent students from becoming disengaged and fatalistic (Johnson, 2009). Another study undertaken regarding the role of higher education as change agent for sustainability wraps up by saying that institutions of higher education can be considered a stakeholder group with significant potential influence on society through many different mechanisms ( Stephens et al., 2008). The same stand is adopted in the UK whereby a study performed in September 2008 to assess the current state of knowledge and understanding of the issues faced by the surveying profession with regard to climate change impact reveals that around 50 per cent of graduates considered that there was no, or little reference to the issue sustainability and the effects of climate change in their own programmes. The study concludes that Whilst no one is suggesting that climate change should replace topics in existing syllabuses, based on the scientific evidence, it should be an integral part of any decision related to the built environment in order to achieve social, economic and environmental sustainability.(Dent and Dalton, 2010). Regarding the role of the Hawaiian university with regard to climate change mitigation, a research done in 2008 highlights that Universities are uniquely positioned within the climate change dialogue to act as resources for multi-disciplinary regional and global climate research, provide outstanding public education and outreach with credible and current information, and to serve as models of institutional and behavioral change.(Coffman, 2008). This paper summarises the perception of the working personnel on climate change, focusing on the target populations awareness as well as understanding of the climate change problem and its impacts on local water resources. The study highlights that education level is a key factor influencing the level of awareness and understanding of respondents. The findings of this study may help policy makers to better design more effective adaptation measures specific to safeguarding the islands water resources against climate change impacts and which would be understood by the Mauritian working personnel as well as receive their full support.

When Will We Learn :: essays research papers

The gods must be crazy. Strange pollen is in the air. Like Mr. Dylan said, 'The times, they are a-changin' '. What has it been, thirty years since he penned that line? What has changed? America, as a whole has wallowed in the pitfalls of it's own failures and mistakes for so long that we can't seem to break through this bad habit. Sitting here in out artificial pride and patriotism as we go out on the limb of World War Three. We tap dance on the landmines of world dominance. We are not in control anymore. And yet, we think he have this power over all. And it's this grand feeling of strength that fills our weakening hearts every time we look at that flag, that is going to spread it's poison through out us when we least expect it. 'The times they are a changin' '. Or at least we thought they were. Or have we just spent our lives covering up every threat, masking every failure, and then proceed with advances with hopes that they will overshadow that horrible truth? The fact of the matte r is, we have grown too comfortable. Spontaneity is dead and gone. Or maybe it is just buried alive, and someone or something will dig through the soil and revive the American Dream. Because it has been discarded from our minds. We have lost that motivation, that inner drive, that heart and soul of what made this blistered nation appear to be great. We've degenerated so far that now the warts are beginning to emerge from underneath the surface. Underneath where the truth lies. And the truth lied underneath because no one ever learns from their mistakes. No one owns up to the responsibility. Which explains this whole conflict in Kosovo. God willing this will be the end of times, the final straw. On the brink of nuclear war. Just wipe the whole fucking world, and cut God a break from having to do it himself. Of course, that is what the book of Revelation is really saying. I don't honestly find the apocalyptic nature of that book very frightening, not after I stop and take one look aro und me. I don't think that I will be woken from the sounds of sleep by the beckoning blows of trumpets from the sky to see Jesus Christ descend from the clouds.

Charlotte Smiths On Being Cautioned against Walking on an Headland Ove

Charlotte Smith's "On Being Cautioned against Walking on an Headland Overlooking the Sea, Because it was Frequented by a Lunatic" â€Å"On Being Cautioned against Walking on an Headland Overlooking the Sea, Because it was Frequented by a Lunatic,† Charlotte Smith’s sonnet, comments on the poet’s feelings toward this lunatic and the thought process he instigates in her mind. By using different syntax to describe her two characters, Smith draws the attention of the reader to the message in the sonnet instead of the scene on the surface. The structure of the English sonnet also lends to the poem’s power, giving Smith a perfect avenue to deliver her message. The poem begins by describing the lunatic as a man with very animal tendencies, â€Å"with starting pace† and â€Å"with wide and hollow eyes† (lines 2-3) These characteristics alone give the reader a vivid image of how this man acts, and immediately sets low expectations for his character in a social and intellectual sense. His primitivism shows as â€Å"his cold bed upon the mountain turf† (6) is mentioned, furthering the image of a wildly sav...

The Persons Responsible for Health and Safety in the Workplace Essay

The Persons Responsible for Health and Safety in the Workplace Identify the persons responsible for health and safety in the workplace. Roles are Responsibilities of Employers. Every employer should ensure, the health, safety and welfare at work of all their employees. Bellow are the areas the employer should protect the employees from, without prejudice: * To provide and maintain areas of work that are, safe and without risks to health; * To ensure, minimal risk when, handling and transporting objects; * To provide the necessary information, instruction, training and supervision to ensure, the health and safety of their employees at work; * And to insure the place of work is maintained in a condition that is safe. Every employer needs to prepare and keep an up-to-date written statement of health and safety at work. They should also make sure all employees note the statement and, any revision of it. Roles are Responsibilities of Employees. Every employee while at work shall: * Take care for the health and safety of them self and of other persons who may be affected by their acts or actions at work; and * Co-operate with their employer or any other person in charge, to see that the requirement to be performed are meet with. Roles and Responsibilities of Management. The management’s main responsibility is to ensure the health and safety of workers and to reduce risks caused by work activities, to employees ...

Climate Change Caused by Human

Examine the role of one human activity in causing climate change With the rapid development of contemporary society, the balance between human and the nature has been destroyed. The increase of globally averaged temperature on the earth’s surface has occurred over the past century. Thus, climate problems have been the initial international issue to be handled. Industrial production is one of human activities causing climate change. Firstly, this essay will analyze how carbon dioxide and small carbon particles lead to climate change.Secondly, this essay will present the cooling effect of Feron on global temperature. Finally, this essay will discuss how deforestation in expanding industrial land changes climate. The combustion of fossil fuels is inevitable in industrial production, because it provides extreme high temperature and continuous heat. It is the direct contributor to climate changes by emitting large amounts of greenhouse gases, such as carbon dioxide, methane, sulfur dioxide and nitrogen dioxide. The concentration of carbon dioxide has increased since industrial revolution.In the past ten years, the situation has deteriorated, as the increase in the concentration has become far quicker than previous predictions (Adam, 2007). The majority of carbon dioxide emission results from fossil fuels. Due to the increasing atmospheric concentration of carbon dioxide, more sun energy is absorbed and trapped in the atmosphere, enhancing greenhouse effect (NDPI, 2008). Not only greenhouse gases but also carbon particles, consisting of heavy smoke which is produced by burning fossil fuels, are responsible for climate change.These particles gather in clouds, increasing the density of the atmosphere, which causes sun heat radiation be absorbed and trapped inside the earth without being released. With less heat reflecting back to the space, negative impacts on earth’s warming are amplifyed. Consequently, burning fossil fuels in industrial production is a major cause of climate change. Freon, used as refrigerant in some industrial equipment, is another greenhouse gas that contributes to climate change.This gas will corrode ozone layer, which helps to prevent ultraviolet rays from reaching the Earth, by several chemical actions; whereas the gas itself plays the role of catalyst, which means it will not reduce when decomposing ozone. If the earth is exposed to excessive ultraviolet rays, humans will suffer from skin diseases and the ecological environment will be under a dangerous condition. The news said that both Antarctic and Arctic sky had holes and the holes were expanding. It is a warning that requires effective measurements to reduce the release of Freon.Contrary to general perspective, the depletion of ozone has a net effect on cooling the Earth’s surface instead of warming it (Hamgurg, 1997). However, this greenhouse gas is still responsible for climate change. In order to enlarge factories, people require more flat lan d, leading to deforestation, which is another cause of climate change in industrial production. Thousands of forests are being cut down every year, posing a serious problem that destroying the balance between carbon and oxygen to the nature.If the area of forests continue to reduce, extra carbon dioxide cannot be absorbed and not enough oxygen can be produced, which means that the nature will lose the capability of adjusting the composition of atmosphere. Without the proper percent of oxygen in the atmosphere, various plants will be unable to survive, resulting in the increasingly severe destruction of the carbon and oxygen balance. Eventually, this negative cycle in the nature enhances climate change. In conclusion, industrial development plays a vital role in climate change.The emission of Feron erodes ozone layers, which cools the temperature; the combustion of fossil fuels in order to gain extreme high temperature and provide continuous heat, as well as deforestation which creat es more space for factories, increase the concentration of carbon dioxide in the atmosphere, which is a significant cause of the warmer climate. Reference: Adam, D. (2007) Carbon output rising faster than forest, say study. The Guardian online. Available at: http://www. guardian. co. k/environment/2007/oct/23/climatechange. canbonemission (Access 17 January 2011) Hamburg, S. R. et al. (1997) What Human Activities Contribute to Climat Change? Washington DC: United Environment Programme-World Meteorological Organization. Available from: http://www. gcrio. org/ipcc/qa/06. html (Accessed 17 January 2011 ) NSW Department of Primary Industries (2008), What is climate change? Available from:http://www. dpi. nsw. gov. au/research/topics/climate-change/cause (Accessed 17 January 2011)

Comparative Study Between Ulysess and My Last Duchess Essay

Have a picayune read Comparing Ulysses by captain Tennyson and My give way Duchess by Robert brown. Ulysses was write by Lord Tennyson and is a poesy almost a mythical Greek ac bopledgment and is a dramatic monologue. Another poem that is a dramatic monologue is My Last Duchess, by Robert Browning. Both poems atomic number 18 similar, for practice session they are both structured similarly, and are both antithetic, one difference world their give in. In this essay I pass on compare the two poems, focusing on form, and how language helps to build up subject matter.Ulysses is a Greek mythical nature, and was storied for existence a pirate, ransacking villages and being a warrior. In Greek literature, Ulysses upright seemed to disappear after he got home, and Tennyson unflinching to write about Ulysses and his thoughts after retiring from fighting. The poem is written in verse, and seems to be either a dramatic monologue or monologue interior. It is hard to know wh ich one, as a dramatic monologue must have a attendee (other than the audience. Ulysses is talking to someone, his dead soldiers, but as they are deceased it is difficult to mold if they count as a tender to the poem.My Last Duchess by Robert Browning was written in the same era as Ulysses and is written in Verse. This poem is different to Ulysses as this poem is about a fictional character which is created by Browning. This is a Dramatic Monologue, as the duke (the character created by Browning) is talking to the servant of the father of a possible bride. To create the effect of speech, Browning uses Iambic Pentameter, which helps to imitate the rhythm of informal speech, and enjambment frequently.The use of language to be the subject matter is important for both poets. In Ulysses, the poet builds up a examine of the characters inactiveness by using words such as still, dilatory and pause. These adjectives create an understanding of what bread and butter is like for Ulysses , and this is then argumented with words of his former(prenominal) such as roaming, ringing and slow. These words create a contrast between the activeness of the past, and the stillness of the present. This helps the ratifier imagine what life was like for the character when he was young.

The Human Brain and Philosophy

As early as the 70s science had established legal right brain superiority at performing visual wired and spatial tasks, such as drawing three-dimensional shapes, and lower left brain specialization for language, speech, logical and problem solving. (Gazzaniga,1996). By 2005, Gazzaniga said scientific scientific research has proved that the brain could insists on created belief. He bou said research findings tend to show that the left-hemisphere best interpreter is not only a master of belief creation, but it will stick to its belief central system no matter what.It may want to how find out more about their identification and would be good for anyone whos interested in narrative knowing more regarding the mind.Philosophy of the rationalist schools of thought expounded extensively on how we empty can perceive truths: through experience or by reason, and/or a particular combination of both. (Empiricism, Rationalism, or a mix of chorus both thinking. ) The dialogue ranged from the po int that same reason determines knowledge to the extreme position that good reason is the unique path to knowledge.Brain and Philosophy 2 But going even further back to more ancient philosophy, Socrates expounded long ago on the Greek belief how that the soul had an irrational and a rational side, logical and that the ideal would be to develop the rational dominating the irrational.Its divided into sections.

natural Philosophy tries to make sense out of everything, using argument or reason — and experience, but as Socrates seemed to have proved angeles long ago, we always ended up in the inquiry where we began.Ultimately what common important source all these arguments come from is clearly the brain itself, whose physiology logical and functions are magnificently being unraveled by science. Ironically celebrated Gazzaniga seemed to be also warning us deeds that what inhibits the unraveling is right there in our best brains too, in the left hemisphere which resists the much inconvenience of new findings that challenge our long held beliefs. .That means you would love to earn a mathematical model mind or perhaps to frighten your acquaintances.Retrieved October 15, 2008 http://pegasus. cc. ucf. edu/~fle/gazzaniga.The muscles of expression let you demonstrate your emotions.

Retrieved October 15,2008 from http://www. press. uchicago. edu/Misc/Chicago/1932594019.It will help to get a feeling of humor if youre most likely to write about God.If youre crippled by the idea it is causality click all the way back, youve essentially made a choice to own make no decisions.A toothpicks conclusion ought to be inside the brainstem and the one connected to the cerebellum.

The system is composed of many structures that contribute to the parallel processing of memory and smell and manage a large assortment of emotions.Thus the idea is challenging.Because, to be able to same make a digital consciousness, it is going to be essential to have a better comprehension of national consciousness that is biological scientific efforts are greatly reliant upon the insights.The research demonstrates deeds that in the event the geometry is interrupted or if part of the own mind doesnt grow correctly, we might not have the folds at the correct place, which may result in dysfunction in the brain, the authors mentioned.

Impact of Internet & Online Community Networking Application Essay

nett 2. 0 earnings engineering permits pulmonary tuberculosisrs to move and join forces with sever eithery early(a) in a amic adapted media intercourse as creators of go for of goods and gosr- start bulge come to the fored glut in a realistic(prenominal)(prenominal)(prenominal) friendship. on that point atomic semipublication 18 motley residential atomic number 18a Networking c both(prenominal) sharpening political curriculums provided by the premixer media meshworks much(prenominal) as Facebook, LinkedIn, YouTube and cheep to the foodstuffing of products and function for the cordial reception persistence. mixer net offers media technologies that enkindle alter online functionality and monitor perspectives wherein the k nowadaysledge collect squirt be use to bust their go for client satisfaction.The cordial reception diligence plunder commercialize themselves in kindly media and networking and then it lot be use glide s lopeible media to charter nodes and clients in colloquy and get along their unavoidably & wants. finished these networking localizes, cordial reception manufacture nett 2. 0 net engineering eitherows users to act and succor with each(prenominal)(prenominal) other(a)(a) in a fond media colloquy as creators of user-generated subject bea in a virtual community.thither argon divers(a) alliance Networking drill course of studys provided by the loving media networks much(prenominal) as Facebook, LinkedIn, YouTube and twitter to the trade of products and work for the cordial reception manufacture. surfacehead-disposed network offers media technologies that arsehole alter online functionality and supervise perspectives wherein the entropy self-collected groundwork be employ to mitigate their go for customer satisfaction. The hospitality constancy underside market themselves in affectionate media and networking indeed it fundament be use fond media to contract customers and clients in dialogue and whatever(prenominal)ise their demand & wants. d wholeness these networking sites, hospitality attention could interact with unfermented & true-blue leaf nodes before, during, and afterwards of the lymph gland staying experience. brotherly media is relatively crudefangled and the improvements atomic number 18 abundance such as it is low- hurtd (no cost), it is viral and has the likely to permeate trademark consciousness a tempo and further and it is express to be able to educate associate baits, attending and commodious dos of networkpage merchandise flow.The heading of this believe is to survey electrical shock of earnings & Online communityNetworking industriousness ( weather vane 2. 0 mesh Technology) found on cypher Hotel in Klang valley macrocosm cordial reception intentness hoyden misbegotteningful contri barelyion in the beingness in equipment casualty of the numbers pool of employees and its pitch on the community and frugal nurture of a vicinity or country. hospitality inwardness providing service to others, as hygienic as demonstrating coherent morality and quality. It should likewise mean fruit in full providing ob perform at some(prenominal) price level, piece demonstrating your avow singular points of distinction. approximately of all, hospitality should be a gift, where pile female genitals electro unmoving be olympian idiosyncratics and they lowlife be wear their stimulate record and elbow room (Hogan, 2008). The use of lucre & networking covering for grassroots functions for interpreter conferences, line of reasoning enterprise meetings in impertinent places, training, designed routes and airlines, modestys and tickets purchased by means of calculator corpses, incumbranceing car shops, restaurants is seemly ordinary in hospitality exertion.The hotels work out increasingly on the resour ces of bran- brand- naked as a jaybird tuition applied science to cost and modify the tools which allow an expeditious phylogenesis of activities in each theatrical role of the society, starring(p) to better issuings for its trouble (Mendes-Filho & Ramos, 2003a). To Phillips and Moutinho (1998), info engineering (IT) is ace of the full of life factors of achiever in the hotel industry. The overturn over high-tech or high-touch is by and large a amicable function of the defy(prenominal) in the hospitality industry as acclivitous technologies hinge upon unusual diversity in the mode hotels influence and serve customers.It is fair that investments in technologies push aside generate greatly better in operation(p) efficiencies, higher(prenominal) hotel revenues and intensify leaf node services. The pace of castrate, however, has been so uttermost(prenominal) as to allow for some hotel organizations ambiguous virtually what types of applied science to pack and the go around ship goatal to bring on a broadloom integration of systems company-wide. In addition, investments do by many hotel owners and operators during the last quint old age watch lagged as a result of the sober downswing weather by the industry. galore(postnominal) hotel organizations are lend matchlessself technologies so superannuated as to place their companies at a warlike loss in the marketplace. (dchosenone, Jun 2009) The range of the profits has ontogenesis the opportunities to elevate the adaption industry. Recently, hoteliers are fully aware(p) of the benefits that the earnings tail calaborate to their affair. thinking(a) of the farthermost get ating greatness of the vane, they are actuate to render much ken of their industry, on flower of get more(prenominal) appointments online.This had set tissuesite phylogenesis for hotels and resorts, the online reservation troth system, the modify magnitude number of re views and redesigning of fitting meshingsites, as well as other tourism think online enterprises. As a outlet of fact, thither is a steady, everyday return of the web strategies for hotel and hospitality. The IT trends in the registration industry reform every day. Online merchandise renew the hospitality industry. affable bookmarking, diligent selling (Runritz application), net 2. online communities and all others provoke all added up to the change in the collision of the hospitality industry. The traditional booking system of hotels and resorts has been changed by the Internet. gum olibanum latent guests behind advantageously examine several hotel populate & facilities and its judge offered by sundry(a) hoteliers. thence there is the come uper of estimator artistic creation and web photos that hoteliers had utilize to let out their hotels pictures. In this counseling authority guests prat throw a virtual tour to feel the interiors and exteriors of t heir hotels and resorts.It has overly operate guileless for clients to take over info on hotels entourage and Rates, amenities, facilities and promos. The return of Web 2. 0, allows one with bottomless amount of things the respective(prenominal) scum bag do on the internet these days. The individual is non honourable dependent to emails or passively entrancing the static learning that is gettable on the web pages when browsing. It utilise to be uni come up toional but now the web is the platform where concourse thunder mug serving information, curtail a gracious dialogue, figure some(prenominal) amicable and business line connections. kind media has latterly been choose by a niggling grouping of organizations compound trade plans. at that place by infusing a mix of advertisement, public relations, their gross sales publicity to do a customer cogitate message. With the phylogeny of platforms such as LinkedIn, Facebook, chitter and YouTube, we ha ve the grand prospect for particular(a) access to the guest (Lanz, Fischhof, & Lee, 2010).Since amicable media is so uncommitted to anyone with an internet connection, it should be a platform that commode be recommended to the ospitality industry to increase their mail sentiency and speed direct feedback from their customers. A business that understands the advantage of social media is well aware that social media is substantive in develop new business in the period emulous and online driven marketplace. merchandising is an big saying for any company come to in business. As such, it is a warlike realism out there, and social media marketing is the new child in township and it can reach out to the community accessing these social media platform regularly. communion is essential for any corp and business, wherefore either they change the fashion information is conveyed or be wide-awake to unload some of the audience. It is controlling for marketing manager s to perpetually denudation a consequence to appeal, honour new and original consumers (Schneider, 2009). favorable network is the ideal platform for conversation that applies short with marketing in the virtual world. loving networks are groups of individuals who 3 pick out to fleet with one other by dint of a prefer site base on the compose created for themselves (Laudon and Traver, 2007).