Marketing

The prepare analysis is a method used by organisations as a commercializeing strategy to better realize and severalize positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a elevate analysis for Foxtel, which is a pay-TV corporation that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 meg bespeak subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and line the internal and external factors that may be affecting Foxtel. linguistic rule 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56) WEAKNESSES · Foxtel has not expanded into awkward and regional areas of Australia In comparison to antagonist Austar. · Lack of staf f in regional areas · Has not targeted cultivate day programs as competitor Austar SWOT- analysis of Foxtel The following compensate focuses on a SWOT- analysis of Foxtel, an Australian Pay-TV Provider and gives a prevue on what might happen in the following(a) a couple of(prenominal) years.

Strengths: 1) The brand Foxtel has a good chain of mountains in Australia´s society, is well known for its high reference product and his first-class customer service. 2) Foxtel is the only major attach to providing Pay-TV in Australia´s big cities. They do not see a dependable Pay- T V competitor, instead of Austar who is servi! ng rural regions. 3) However, Foxtel did not check-out procedure to investigate a lot of notes for a ceaseless growth of programs and subscribers. This increase of subscribers is one of the briny reasons why they became much than attractive to advertisers in the last few years, which has turned the company in profit for the first clock time since 8 years. 4) With more than 100 specific channels and a number of 1.5 million of direct subscribers, Foxtel offers advertisers the...If you want to get a full essay, instal it on our website: OrderCustomPaper.com

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