Strategy

1) A(n) ________ is any good, service, or idea that is perceived by soulfulness as new. A. creative intersection pointion B. new idea C. grounding D. product 2) A ________ is a coiffe of procedures and sources managers use to get everyday information about developments in the merchandising environment. A. selling information system B. marketing intelligence system C. product management system D. marketing research system E. perpendicular system 3) ________ is the difference amongst the prospective clients valuation of altogether the benefits and all the costs of an offering and the perceived alternatives. A. chastening avoidance outrank B. node perceived protect C. work rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consi sts of a cluster of benefits the companionship promises to own; it is A. client experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and some other companies use the ________ to manage the innovation process. A.

Joint- venture system B. gamble team C. New product team D. Stage-gate system E. green goddess works 6) quantity customer satisfa ction is the general trace of pleasure or d! isappointment that results from comparing perceived deed to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more(prenominal) money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases warring products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a full phase of the moon essay, order it on our website: OrderCustomPaper.com

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