brand personlities:ibm and appple Question attempted: Identify cardinal brands indoors the same product category that project different images to the consumer. belie the different projected images by comparing and contrasting the both different brands. What techniques did the marketer use to create these images? How would you explain this scotch attempt in the light of the self- concept of the buyer? decisiveness maker Summary Products are created in factories but brands are created in the mind of the prospect. These immortal words symbolize the power of stigmatization and the criticality of brand management.
Every brand has a constitution and is thus able to position itself in the mind of the prospect. Products in the same category whitethorn solve the same obstacle but, all consumers dont buy the same product. closely base their finalitys on price while some may decide on the basis of the benefit they derive from that product. The decision making process is sometimes long and arduous bu...If you destitution to get a full essay, order it on our website:
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