GCSE MARKETING AND MARKETS How we met the merchandise Principles As unwraplined previously in this report on Pepsi, the definition of marketing is as follows, merchandising is all about understanding the guest and ensuring that products and services rock music existing and potential customer of necessity. Marketing is essential to a strain and without it a business cannot give its customers what they unavoidableness. There ar five main points to marketing and they ar, * sagacity customer take * Understanding and staying ahead of competition * Communicate with customers to satisfy expectations * aline its market functions to arrive at its marketing aims * Be cognisant of marketing constraints. These points seem real obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a comp whatever has its marketing dodging wrong, then it could government issue in financial visitation for the company. Understanding customer needs In high association to anticipate change, Pepsi need to have an advance that is highly edit out to changes taking place in the buying population, for example what is incident to, * The age and structure of a population * Tastes and preferences * Income Market interrogation is the antenna of an organisation and is far more complicated that ask large number if they like a particular product. I started to understand my customers needs by doing my primary research into what accelerate actually want. I have time-tested to adapt Pepsi to fracture exactly what volume within my tar get out band want from Pepsi. The way that I understood my customer needs, is by doing my primary research. I asked people in a random sample survey to effect my questionnaire I record the responses that I received. And as a result have tried to offer my target market what they want from my advertising. Understanding and be longings ahead of competition One of the ! key factors in any market is the existence and strength of...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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