'Listen to the Music\r'

'18. perceive to the music, partner: Delivering an ultimatum to a business associate. You’re a marketing manager for Stanton, one of the premier suppliers of DJ equipment (turntables, amplifiers, speakers, mixers, and related accessories). Your comp whatever’s latest creation, the FinalScratch system, has been prompt off retailers’ shelves. Both professional and amateur DJs live the way that FinalScratch gives them the feel of working with vinyl records by letting them control digital music files from any analog turntable or CD shammer while giving them access to the endless possibilities of digital music technology. For more information virtually the product, go to www. stantondj. com. ) Sales are strong everywhere besides in Music99 stores, a retail chain in the Mid-Atlantic region. You suspect the cause: The owners of this chain refused to let their gross revenue throng attend the free product development you offered when FinalScratch was introduced, cl aiming their people were smart enough to train themselves. To explore the situation, you target out from Stanton headquarters in Hollywood, Florida, on an surreptitious shopping mission. After visiting a a few(prenominal) Music99 locations, you’re appalled by what you see.The salespeople in these stores understandably don’t understand the FinalScratch concept, so they every give potential customers bad information about it or steer them to products from your competitors. No wonder sales are so bad at this chain. Your project: You’re tempted to pull your products out of this chain immediately, simply you hit the hay how difficult and expensive it is to recruit sweet retailers in this market. However, this situation can’t go on; you’re losing thousands of dollars of potential business every week.Write a letter to Jackson Fletcher, the CEO of Music99 (14014 Preston Pike, Dover, DE 19901), expressing your dismay in what you observed and explain ing that the Music99 sales staff go away need to agree to attend product training or else your company’s management team bequeath consider terminating the business relationship. You’ve met Mr. Fletcher in somebody once and talked to him on the phone several times, and you know him well enough to know that he will not be pleased by this ultimatum. Music99 does a good job selling other Stanton productsâ€and he’ll probably be furious to learn that you were â€Å"espial” on his sales staff. 43\r\n'