Marketing mix for Levis Brand Makeover

Marketing mix for Levis Brand MakeoverThe object lens market for the Levis date makeover is the preteen generation. However, Levis is now promoting Curve ID, but it is not enough to place up premium jeans because curve id is a just guide crinkle for customer when they atomic number 18 to buy Levis Jeans being confused what go forth chequer them right. Levis need to offer an optimized assortment of their Jeans merchandises to their customers. Offering of the beat mix of the products is essential to the long-term success and for customer satisfaction. The Product assortment optimization involve the strategic inventory decisions and the product selection. The best product assortment strategies should maximize the profits, minimize risk and increase the overall sales.They should include a cast of the mixture for the Jeans products basing on their respective life cycles in your store. If it offers a operose mix of the products basing on the product life, customers will be sat isfied and bring the desire to make repeat purchases of the established product and there be higher(prenominal)er chances for them to piqu their interests with the impertinently options. Introduction of new products will increase the step of time that the customers tend to increase the frequency of r pop outine checks into their stores.PriceLevis jeans argon quite affordable, to have a better approach to its new line, they will have to increase their outlay to a margin that will be competing with the premium jeans. But not as high as price of premium jeans. It has to be reasonable. The customer recognition of Levis jeans price is not high and so, It is not a good idea to challenge its price recognition, otherwise it rather lose customers who belong to the Y-generation with that is known to be very volatile. As a result its new line would have a narrow-minded range of $100 to $200.Later on, Levis Jeans will involve the techniques such as the temporary discounts, coupons, the cash refunds, rebates or the buy-one-get-one offers which are the common pricing strategies that are used to drive the sales.C. PlaceLevis jeans should first create the demand for its products. consequently get those products into the consumers hands. Planning of its product distribution strategy needs to be done during the product development stage. The placement of the products is very important because the methods sedulous in the distribution of the products impacts on the actual retail price of the products. Levis has planetary stores as well as online stores. They have been paying customers greatly. I dont gauge they need a critical strategy for place, but they should not narrow on its wholesale store and should not have its products showing up on discount stores like Wal-Mart or target.This company should use the max distribution strategy to establish the picture of its jeans over the premium jeans brand. By use of a limited number of the distribution channels, the pa rtners will be enabled to create an image of exclusivity. Levis jeans should also consider the parallel distribution opportunities and garb up the market research opportunities in order to find out the customer preferences for the mode of receiving the products.D. PromotionsLevis will use both direct and validating advertisements. The celebrity marketing roll in the hay also be used as a form of indirect marketing, since the y-generation is a fashion sensitive group, they can be easily influenced by the celebrities preferences. Trendy celebrity association with the brands of Levis Jeans wears, young people will get the pretty fashionable jeans unconsciously. And Levis street plaza ads as direct marketing would better have just try image with its logo. No slogan no title. No more go back to original slogan. It is not working for the young. They just like something simple. still one image picture that bring unique and trendy image of Levis well is just enough. The Levis jeans sh ould determine goals of your promotion to establish the best promotional activities. Your promotional strategies could target a specific demographic or reach millions of people. Therefore Levis Jeans will use Advertising as the means of product promotion. Direct mails, the televisions, and the magazines. Other options may include the in-store displays, use of billboards, newspapers, the online display advertisements, and the electronic email advertisements. The Levis Jeans will develop advertisements that define clear benefits to consumer if they purchase its products, and at the same time reinforce its brand image and reputation finished the Internet.E. People.Brand communication helps to bridge the gap in the perception that the target audiences have on the brand. Effective product communication of the Levis Jeans will throw away competitive advantages which will targets the receptive Y-generation customers with the marketing message. Product communication strategy is then a ver y important component of the marketing plan. The best product communication strategies will help to improve the chances of delivering the message to the targeted customers therefore increasing the sales. Levis Jeans will use multiple methods of communicating with its customers, through the netmail newsletters, the magazine advertisements, postcards, the billboards, in-store displays, and good product packagingF. New Tactics finished Internet MarketingStrategy the company will explore the strategies and new tactics that can be used on the Internet to upraise and support the Levis Jeans and the business overall marketing objectives. It will conduct criterion promotions generate the targeted online traffic, positioning its contents, and the overall brand awareness.