Business Feasibility Study†Seventh Heaven Café Essay Example for Free

Business Feasibility Study Seventh enlightenment Caf EssaySeventh Heaven Cafe is not only a chocolate sleuth, or instead a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enchant them in my shop. Besides, I am expert at dealing with problems of Organizational Behavior. I also have great expertise in human psychology and trade. Therefore, I have the abilities to operate this shop. Seventh Heaven Cafe targets at white deuce-ace community and some companies which affect flowers to decorate the site of activities. Therefore, it is located at the bridle-path corner with handsome environment near transnational commercial corporations in Suzhou.Seventh Heaven has to rest or avoid a number of threats, especially some strong competitors, such as Starbucks, UBC burnt umber and DIO Cafe. However my shop has powerful competitive advantages to face the challenges. Additionally, our market-oriented mission is make people happy and relaxed in the Seventh Heaven Cafe by provide delicious coffee, warm fragrant memories and dreams from books. The primary finance objectives argon to get first-year sales revenue of 1 one million million million yuan, and break even other(a) at least achieve 3 million RMB in second year.After on track, shop scale and economic benefits lead increase year by year. To achieve this goal, we should make sustaining efforts on marketing strategies, such as promotion strategy and price strategy. This new crew coffee shop will be successful and this business idea is worth pursuing. Section 1 Personal Skills, Qualities and Experience I have obtained an MBA degree from the Liverpool University five years ago. After that, I have worked in a topical anesthetic company for four years. Then I came back to my country and planned to do pioneering work.So I have some basic abilities and work experience to operate this coffee shop. I have intimate many useful skills and valuable knowledge from university. Firstly, the Organizational Behavior Study covers three levels of outline, but intertwined, such as individual, group formation and decisions making. So it is practical for me to do the business. Secondly, I was interested in the conformation of Marketing when I am a student. It has huge effect on my occupational cargoner. However, these courses just are foundation. My work experience background is a critical element for later entrepreneurial career.Nevertheless, I whitewash need some other outside help. About initial capital, it comes from my personal savings (1. 5 million RMB) and my parents investment (0. 5 million RMB). In addition, recruitment and selection of good employees is vital part of success. My aim was a senior accountant before, so she could help me manage finance matters. Besides, I also need a first-class barista and a pastry cook, a waitress and a waiter with good looking, as well as a professional purchaser. Section 2 The B usiness Idea and Market perspicacityProduct and service Before making decision to start business, I used questionn broadcaste to get and analysis customers demand. So Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enjoy them in my shop. My coffee shop called Seventh Heaven, this name represents happy, pleasure and relaxed. I necessity to my customers get out of the pressure and tiredness, enjoy the release of soul and physical relaxation in Seventh Heaven.Relaxation can bring soothing feeling to you and have benefits to your health. When you come in the Seventh Heaven, you will feel the music in the air washing your spirit and smile of waiters warming your heart. The flowers tinged the air with their light fragrance. At spare time, you could read a good book alone and drink a cup of delicious coffee, or talk with your good friends with some scrumpt ious snacks. Owning good books, intimate friends and a serene heart, that is a perfect bread and butterstyle. This is something I want to provide to people, enjoy life, and live in the moment.Target market and customers One of our target markets is white collar employees with middle or high income. These people pay more attention on quality of life and have a good consumption level. Another is business customers, which need flowers to decorate the site of activities, parties, events or meetings. Competition However, there are some strong competitors in this market, especially Starbucks. It is the worlds largest coffee shop range of mountains from America. Starbucks enjoyed a higher reputation and strong brand effect in China.There are astir(predicate) 31 Starbucks in Suzhou alone, but some problems are observed in the course of rapid extension. For instance, wholeness and boring of the unchangeable products and service is a big weakness. To the contrary, Seventh Heaven Cafe prov ides a combination service and products to customers. It is a novel and creative form to attract people. Besides, high quality service and elegant environment are our powerful points of attraction. Sales and marketing strategy To gain more customers, the price of our products is sparingly below the Starbucks.Internet advertising and posters are effective for publicity. Furthermore, we use push money and allowance to impress my employee to increase sales. Critical risk factors Despite of these, some risks still exist, for example some people are reluctant to try something new, or we make losses at early stage. All of budgets are found on the business feasibility study, but there are so many unpredictable changes in the reality, the cash flow may be not enough. Moreover, the shortage and outflow of talent in relate field are hidden trouble for the business.